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Food & drink

Imperial Brands vape ban reaction eyed as results loom

Imperial Brands PLC (LSE:IMB) is set to bring out full-year figures next Tuesday, November 19, hot on the heels of news the UK is to ban disposable vape sales.

Having last year called for regulation against marketing of such products to young people, Imperial Brands previously warned over an overall ban being introduced.

Results could see the Blu vape brand owner offer up initial thoughts on the overarching ban therefore, which is set to come into force next summer.

“It could easily drive some nicotine users to return to cigarette smoking and reverse the positive downward trend that the UK should rightly be proud of,” Imperial had said.

This would coincide with an expected rise in revenue from Imperial’s next-generation product range and a fall among its tobacco goods.

Deutsche Bank analysts expect revenue to have fallen by 0.6% on a reported basis to £8 billion, reflecting a 5.2% decline in tobacco volumes and a 19% increase in next-generation goods.

Adjusted operating profit of £3.9 billion, up 1.4% year on year, is anticipated by the bank, with year-end net debt of £8.2 billion.

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