Digitalbox PLC (AIM:DBOX) has unveiled the acquisition of three entertainment websites from GRV Media Ltd, adding CelebrityTidbit.com, RealityTidbit.com, and TheFocus.news to its portfolio.
The deal includes the transfer of eight GRV employees to Digitalbox, helping ensure a smooth transition over the next three months under a transitional services agreement.
It also supports Digitalbox’s “verticals strategy,” which focuses on developing entertainment websites with dedicated fan bases that drive high engagement, an approach valued by platforms like Google and Facebook.
In August, the strategy kicked off with the launch of Emmerdale Insider, and Digitalbox plans to continue expanding with further launches and acquisitions.
The new sites will complement existing Digitalbox brands such as Entertainment Daily and The Tab.
Though the new operation would contribute less than 3% of Digitalbox’s 2023 revenue, it is expected to strengthen Digitalbox's position in the mobile-first digital media sector and enhance long-term growth potential.
CEO James Carter said: "GRV is a business we have admired for some time, and we are delighted to reach this agreement. The sites and highly skilled staff will help us expand, as we establish our position as an entertainment powerhouse."