I wonder whether Nintendo has considered a new game where Mario and Luigi race through Tokyo's financial district sounding a giant alarm bell?
No? Well, perhaps the console giant should consider it after setting off the earnings trip-wire by lowering its full-year forecast by 10%.
Nintendo is now targeting ¥360 billion ($2.4 billion), as demand for its Switch console declines.
The company expects to sell 12.5 million units this financial year, down from its previous 13.5 million projection.
In the September quarter, operating profit dropped 29% to ¥67 billion, affected by slowing sales for both hardware and software as customers await a Switch successor.
Analysts covering the announcement stated the blindingly obvious (it's why they are paid the big bucks) - the console is nearing the end of its cycle, facing tough competition from Sony and Microsoft.
To diversify, Nintendo has launched products such as a Nintendo-themed alarm clock and a museum and is expanding into film, planning a new The Legend of Zelda movie.
I still think the Mario and Luigi Tokyo Earnings Alarm Game has legs!