4GLOBAL PLC (AIM:4GBL), a provider of data and technology solutions for the sports, fitness, and wellness sectors, has announced new strategic partnerships in the United States with Daxko and Xplor Recreation.
These annually renewable partnerships mark a key step in 4GLOBAL’s expansion into North America.
The collaboration with Daxko, a US software provider in the health and wellness industry, will enable non-profit wellness centres to demonstrate the health benefits of their programmes, which is increasingly important for securing funding.
The partnership with Xplor Recreation, which offers software to parks and recreation agencies, will allow Xplor to integrate 4GLOBAL’s CitiHub platform, offering insights to meet community needs better and drive social impact.
These partnerships form part of 4GLOBAL's strategy to grow internationally, enter new markets, and increase long-term revenue by using existing sales teams and networks, minimising upfront costs.
CEO Eloy Mazon said: "These partnerships are important steps in our expansion into the US market and further validation of the value of our offering internationally.
"They align with 4GLOBAL's strategy of having a partner in each market vertical and will complement our long-standing relationship with Jonas Fitness Partners.
"Combining our data and expertise with our new partners' platforms and leveraging their best-in-class sales and product teams, will open up significant opportunities for 4GLOBAL to expand in key new target verticals.
"With a comprehensive network of partners in place in the region, we are well positioned to tap into a vast addressable market, and I am excited about our prospects moving forward."