Alcon Entertainment, the production company behind Blade Runner 2049, has reportedly sued Tesla, accusing the automaker of using AI-generated images based on the film without permission to promote its robotaxi.
Filed in California, the lawsuit claims that Tesla used these unlicensed visuals during a recent unveiling event, according to the Hollywood Reporter and other outlets.
Alcon argues that Elon Musk, Tesla’s CEO, referenced Blade Runner 2049 in his presentation, despite the company refusing permission to use images from the film.
The lawsuit also targets Warner Bros. Discovery (WBD) for allegedly facilitating the partnership, stating that Musk wanted to associate the robotaxi with the film’s imagery.
Alcon is reportedly seeking damages and a court order to prevent Tesla from using the promotional materials further, citing concerns over being linked to Musk’s controversial views.