Intel Corp (NASDAQ:INTC, ETR:INL) and Advanced Micro Devices Inc (NASDAQ:AMD, ETR:AMD) have announced the formation of a group aimed at improving software compatibility across their chips, addressing competition from Apple supplier ARM Holdings.
According to the Reuters news agency, Intel’s x86 architecture has powered computers and servers for over 40 years, with AMD licensing this technology to make its own competing chips.
However, both companies have decreased their market share as Arm’s chip designs, used by Apple, Qualcomm, and major cloud providers like Amazon and Microsoft, gain popularity. Arm’s strength comes from ensuring its chips run software universally across different manufacturers.
In response, Intel and AMD are teaming up to ensure better compatibility for software across their x86-based chips.
The new advisory group, which includes companies like Broadcom, Dell, Lenovo, and Oracle, will focus on aligning hardware and software for greater consistency.
Intel CEO Pat Gelsinger emphasised the adaptability of x86 architecture, especially with the rise of artificial intelligence in new devices.