Global telecommunications giant Vodafone Group PLC (LSE:VOD) and Google have announced a billion-dollar-plus, 10-year strategic partnership to provide artificial intelligence products and services across Europe and Africa.
Vodafone intends to offer Google’s AI-powered Pixel devices over its 5G network in Europe, with plans to introduce Google One AI Premium subscription plans, which include advanced AI services, in select territories by 2025.
The telco said it will use Google Cloud's generative AI technology to provide personalised content recommendations and targeting advertising.
The collaboration will also focus on expanding Vodafone’s cloud and cybersecurity services by leveraging Google Cloud’s Security Operations platform, according to a Tuesday press release.
Vodafone Group chief executive Margherita Della Valle said: "Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers.
“Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven't seen before."
"I'm excited to see how Vodafone's consumers, small businesses and governments, will use generative AI and Google Cloud to transform the way they work and access information,” said Sundar Pichai, chief executive of Google’s parent company Alphabet Inc (NASDAQ:GOOG).