Electric Guitar PLC (AIM:ELEG) CEO John Regan talked with Proactive's Stephen Gunnion about the company's latest AI developments and the successful launch of the first product under its Marcomms.ai joint venture with Exelia Technologies.
Engagement Intelligence (EI) leverages data from the Global Data Store (GDS) built by subsidiary 3radical, containing over a billion data points. By applying machine learning to this vast dataset, the company aims to provide invaluable insights for marketing, optimizing client engagement, and increasing ROI.
Regan shared that having access to this unique dataset has positioned Electric Guitar at the forefront of AI innovation in the marketing sector. "Now we've got the specific data for engagement, so that's why that's so valuable," Regan stated. The data-driven approach allows for more personalised and effective marketing strategies using machine learning and generative AI.