Virgin Wines UK PLC (AIM:VINO) has announced a new partnership with Ocado.com, allowing Ocado customers to buy individual bottles of wine from the Virgin Wines portfolio for the first time.
Starting on October 2, 50 wines selected by both Virgin Wines and Ocado will be available through Ocado’s platform.
Previously, these lines were only offered in multi-bottle cases and sold directly to Virgin Wines customers.