Electric Guitar PLC (AIM:ELEG) CEO John Regan talked with Proactive's Stephen Gunnion about the company's latest initiatives, including the development of a loyalty app that leverages open banking data. According to Regan, the app allows users to access their bank data, identify opportunities to save money and take advantage of offers like cheaper energy providers.
“They can analyse open banking data, and with a single click, you can find a cheaper energy provider,” said Regan. The app is repurposed to act as a loyalty scheme for Electric Guitar’s clients, offering valuable insights into consumer behaviour.
Regan also discussed the company's recent activities in Singapore, including a new campaign with Mediacorp. Through this collaboration, Electric Guitar aims to help Mediacorp better understand its audience by gathering data through interactive games, boosting user engagement with its media platforms. The successful test results with Mediacorp have led to the rollout of these innovations across its media streaming services.