4GLOBAL PLC (AIM:4GBL) told investors it has won a "significant expansion" of its agreement with US Soccer, the governing body for the sport stateside.
The AIM-listed company will provide the data, platform and strategic insights to enable US Soccer to better understand football facilities in the US, it said in a statement on Monday, with the insights used to inform investment and planning to increase grassroots participation.
This builds on an initial Insight Labs project completed earlier this year with a focus on a single state.
The company said the expansion of the agreement is consistent with its strategy of building "long-term, iterative relationships with customers as they move through the data maturity lifecycle and uncover new opportunities to realise value from 4GLOBAL's offering".
US Soccer should also be a well-known reference point in a region 4GLOBAL is targeting as a key growth market, especially other sport governing bodies.
Chief executive Eloy Mazon said: "Having a high-profile and ambitious organisation such as US Soccer keen to expand its use of 4GLOBAL's offering is testament to the value we add and the quality of the service we provide.
"The beauty of our model is there is no limit to the business benefits that can be derived from increased use of data, with the discovery of new opportunities to leverage it a natural part of the ongoing journey. We look forward to deepening our relationship with US Soccer further and using our experience with them to expand our presence in the North American market, a key area of focus in our growth strategy."
The contract adds to previous wins with the Football Association of Ireland, the UK Department for Digital, Culture, Media and Sport, and the Football Foundation.
Mazon said winning an expanded contract underscores the company's confidence in the opportunity for further international deals of this size and scale.