Electric Guitar PLC (AIM:ELEG), a digital marketing and advertising company focused on first-party data, has secured a new campaign with Singapore’s leading media network, Mediacorp.
This follows a successful trial of its subsidiary 3radical’s Voco engagement platform.
Known as the "20 Days of Games" campaign, the pilot was deployed on Mediacorp’s website. It significantly boosted web traffic and captured valuable consumer data, demonstrating the effectiveness of 3radical's first-party data solutions.
The new campaign will build on these results, using behavioural data to create personalised, engaging experiences for Mediacorp’s audience. With Mediacorp’s broad reach, the campaign aims to scale the trial's success across Singapore.
CEO John Regan said: "We are delighted to announce the rollout of this project with Mediacorp following the success of our test campaign.
"This collaboration not only strengthens our strategic presence in Southeast Asia but also underscores our ability to deliver cutting-edge engagement solutions that drive significant business results."