Delivra Health Brands Inc. (TSX-V:DHB) CEO Gord Davey sat down with Proactive to discuss the company’s latest expansion efforts and updates to its health and wellness products.
Davey also highlighted that innovation remains a key focus, with new products such as Dream Water Sleep Gummies now available in Canada, and the Dream Water Immunity Shot set to launch soon.
Proactive: A lot of things to cover with you. I want to talk a little bit about what's been happening and really what's ahead. One thing you've talked about over the last six months to a year is new accounts and trying to get the product out to as many people as possible. That's something you've really delivered on as well, right?
Gord Davey: Yes, you're exactly right. It’s been a focus for us over the past year and a half. We’ve increased our customer base exponentially. We've opened seven new accounts in the US and four in Canada, which adds to our store count, door count, and distribution. We're also pleased to announce that we've expanded into the Middle East, specifically in the UAE, through our distribution partner. Having the right partner there is really important, and it represents significant global growth for us.
That includes North America, but you're also expanding the lineup in Canada as well, correct?
Yes, exactly. While expanding our customer base is important, we also need to innovate continuously. Effective immediately, our Dream Water Sleep Gummies are available in Canada, and our Dream Water Immunity Shot will be coming soon. We will keep innovating and bringing new products to the market, not just in North America but worldwide.
You've also made a push for more awareness, especially in the UAE and North America. Can you tell us more about your marketing plans for the fall?
Yes, I’m glad you noticed that. We've made a strong investment in marketing and awareness programs across Canada, the US, and internationally. We want people to understand the value of our products, especially in areas like sleep, pain, and anxiety. You'll continue to see enhanced marketing efforts in the coming months.
As we head into the fall, with people returning to school and work, sleep becomes more important. How does Delivra address that need?
Absolutely. With people transitioning back to regular routines after summer, our products, especially those focused on sleep, are designed to support that shift. Our programs are built around helping people get back to their normal lives, and sleep is a big part of that.
Quotes have been lightly edited for clarity and style