ITV PLC (LSE:ITV) has partnered with AI-Media to use artificial intelligence to streamline its closed captioning.
"At ITV, we are constantly seeking innovative solutions to improve our services," said David Padmore, director of accessibility for ITV.
"Working with AI-Media has allowed us to take advantage of cutting-edge AI to streamline our captioning workflows while maintaining the highest standards of accuracy and reliability."
The collaboration focuses on AI-Media’s LEXI live automatic captioning solution, integrated into ITV’s existing infrastructure, including 18 regional news variants.
The move from manual to AI-driven workflows is expected to improve efficiency, reduce costs, and enhance accessibility for viewers.
"ITV chose AI-Media because of our robust infrastructure and ability to deploy LEXI in complex broadcast environments," added John Peck, VP of International Sales at AI-Media.