Blackbird PLC (AIM:BIRD) CEO Ian McDonough, chair Anne de Kerckhove and non-executive director Youri Hazanov joined Proactive's Stephen Gunnion to discuss the strong progress that the company has made with its flagship elevate.io platform and new and recent board appointments.
Unveiling the company's interim results, McDonough highlighted the company's involvement in high-profile events like the Paris Summer Games while acknowledging a 30% drop in top-line growth due to non-renewed deals. However, he shared exciting news about renewed partnerships, including Univision and CBS, and a strong second half.
In particular, the conversation focused on elevate.io, a tool designed to streamline video editing and collaboration for content creators. McDonough shared that the platform has grown from 800 to 1,800 verified users in just five days following a campaign using Google AdWords. He attributed this growth to the product's key features and its appeal to creators.
De Kerckhove also shared her motivation for joining Blackbird, citing her experience in the gaming and ad-tech industries. She highlighted the importance of providing content creators with efficient tools, allowing them to focus on creating rather than technical barriers. Hazanov emphasised Elevate’s potential to transform the creator economy, drawing on his experience from YouTube and Jellysmack.