Bango PLC (AIM:BGO, OTCQX:BGOPF) CEO Paul Larbey talked with Proactive about the company’s exciting new partnership with Disney, expanding the capabilities of Bango’s Digital Vending Machine.
This platform, which connects service providers like Disney with resellers such as telcos and banks, is designed to accelerate time-to-market and reduce legal complexities.
Larbey explained how the Disney partnership will allow Bango to offer both technical and commercial access to Disney’s products, such as Disney+, through a single agreement. This move enhances Bango’s revenue stream by speeding up deal progress and reducing delays between signing agreements and launching services.
He emphasized that this partnership will be key to future growth, particularly as it helps attract and retain new customers for both Disney and its resellers.
Here’s the interview:
Proactive: Hello, you're watching Proactive. I'm joined by Bango CEO, Paul Larbey. Paul, good to speak with you today. You've announced an agreement with Disney that's going to offer services using your digital vending machine.
Tell us more about the deal and how it's going to work.
Paul Larbey: Yeah, great to be here, and definitely an exciting announcement.
I think, just to put it in context, the digital vending machine is the platform we've been building at Bango that connects people with subscription services—people like Disney—to those who want to sell those services through a channel, such as a telco or a bank. It's that platform that brings the two together.
Disney has been a technically integrated merchant with us for almost two years now. Our first launch with them was in Belgium with Telenet, a member of the LGI Group. We launched that entire service in just four weeks from start to finish.
The recent announcement adds Disney to our eDisti program, providing commercial acceleration.
Essentially, with one simple agreement, a telco can resell Disney Plus through our platform. This latest deal expands the work we've done with Disney from a technical level to the commercial side, making our digital vending machine a pre-stocked platform for resellers.
Proactive: And obviously, a great brand to be associated with. Paul, can you take us through the benefits that Disney will see from this?
Paul Larbey: Absolutely. What’s great about the digital vending machine is that everyone in the ecosystem benefits. Consumers gain more choice and control, while Disney and the reseller get to market faster.
We've simplified both the technical and commercial processes, reducing the need for legal resources. A simple legal signature with Bango is all that’s required.
There’s no need for new contracts with regional partners, since Disney already has an agreement with us.
This means Disney can quickly expand into new channels without the usual hurdles, which is especially important when trying to reach new customers and reduce churn.
Proactive: Can you lay out the additional benefits that Bango will see from this extended deal?
Paul Larbey: Yes, Bango benefits in a number of ways. First, we generate revenue from reselling services with a margin on top. But more importantly, it accelerates our time to revenue for the digital vending machine.
One challenge we've faced is the delay between signing a deal and launching the service, which is when we start generating our recurring license revenue.
This partnership helps remove those obstacles, bringing deals to revenue faster. We expect these benefits to really show later this year and into 2025.
Proactive: Looking more to the present, Paul, I believe you have results coming out soon. Can you share what we can expect next from Bango?
Paul Larbey: Yes, on September 30th, we’ll release our interim results. We’ll continue to provide updates leading up to that, including new announcements.
This Disney deal is a great example of the traction we're getting with our digital vending machine platform, and we look forward to updating investors soon.
Proactive: I look forward to chatting with you then, Paul. Thank you for speaking with us.