First-party data specialist Electric Guitar PLC (AIM:ELEG) said it will launch the Voco Solutions Portal (VSP) at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne later this month.
Developed by its subsidiary, 3radical, VSP is an evolution of the Voco platform that offers businesses a fast and easy-to-use customer engagement solution.
VSP enables companies to quickly deploy engagement strategies without requiring extensive technical expertise.
Key features include rapid deployment, allowing businesses to launch customised blueprints in less than an hour, and specially tailored engagement journeys using pre-built templates.
The platform is powered by 3radical’s Global Data Store, which leverages data from over a billion consumer interactions for targeted marketing.
VSP is scalable, supporting businesses of all sizes, and focuses on achieving specific outcomes, such as data acquisition, customer loyalty, and sales growth.
DMEXCO, one of the world’s largest digital marketing events, provides an ideal venue for 3radical to showcase VSP to an international audience.
Attendees will have the opportunity to see live demonstrations and learn how VSP can transform their engagement strategies.
Electric Guitar CEO John Regan said: "VSP represents a significant advancement from our existing Voco platform, offering businesses a more accessible and rapid means to enhance their engagement strategies.
"We believe VSP will deliver substantial value to businesses seeking to stay ahead in today's fast-evolving digital landscape."