Taylor Swift’s recent UK shows are estimated to have dealt a £1 billion boost to the economy after the singer performed the last of 15 concerts across the country on Tuesday.
This marked the end of the European leg of Swift’s tour, with five nights at Wembley coming after concerts in Edinburgh, Liverpool and Cardiff in June.
According to Hospitality Data Insights, sales at hotels, bars and restaurants within three miles of Wembley averaged £1 million over Swift’s five-night stint in London.
This follows a 12% rise in such sales across Edinburgh when Swift played three nights in the Scottish capital.
Separate industry estimates place the total spent on drinks alone across on-trade venues at £38.6 million in London during Swift’s time there.
Edinburgh, Liverpool and Cardiff saw drink sales fetch £7.6 million, £4.3 million and £2.3 million respectively, with businesses inside venues generating even more.
Some 647,699 pints were said to have been consumed across all UK dates, as well as 1.3 million glasses of champagne and prosecco, 1.2 million soft drinks, 1.15 million glasses of spirits, and 95,627 other drinks.
Hotel prices for sites near Swift’s venues also surged, with Stocklytics reporting these had increased by 834% in London around the time of the concerts to an average of £1,329 a night.
“The pull of Taylor Swift’s shows in London has been exceptional,” UKHospitality boss Kate Nicholls commented.
“With Swifties attending The Eras Tour set to boost the capital’s economy by £300 million, I’m certain we’ll see a love story flourish between fans and the world-leading hospitality we have here in London.”