The UK Competition and Markets Authority (CMA) has agreed to changes in Facebook-parent Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB)’s usage of its advertising customers’ data.
In response to competition concerns raised by the CMA, Meta in May committed not to use competitors’ advertising data for its Facebook Marketplace online classified ad service.
Under revised commitments, all advertisers can now place ads on Facebook Marketplace without worrying about their data being used for this purpose, without needing to take specific opt-in or opt-out actions.
"The CMA has concluded that the revisions go above and beyond the original commitments and would not leave any advertisers worse off. As a result, the CMA has accepted the proposed variation," the regulator said in a statement.
The CMA opened its original investigation in June 2021.