Taylor Swift’s ongoing concerts in London are set to boost spending in the capital by more than £100 million, a report has claimed.
Swift is set to put on five shows at Wembley Stadium as part of her Eras Tour, with the first taking place on Thursday night to a sell-out crowd.
Each of these is set to provide a £21.7 million boost to spending in London, according to research from discount site VoucherCodes.co.uk.
This is as the singer’s fans - or ‘Swifties’ - splash out an average of £566 each, including on accommodation, merchandise, food and drinks.
“Going to The Eras Tour isn’t cheap and with the final shows taking place in one of the most expensive places in the UK, ticket-holders can expect some sky-high prices,” VoucherCodes.co.uk savings expert Anita Naik said.
Some 450,000 people are expected to attend Swift’s shows over the course of the London stint, which comes after ten shows across Scotland, Wales and England in June.
According to VouchersCodes, the 15 shows combined will generate as much as £700 million for the UK economy.