Guild Esports PLC (LSE:GILD, OTCQB:GULDF) has launched a new marketing campaign in collaboration with its official premium partner Sky Broadband.
The campaign features 'Sky City', a custom-built map within the popular video game Fortnite, developed by Guild Studios, the creative and production division of Guild Esports, with support from UMI Games.
Guild and Sky will also launch 'Speed Showdown', a series of live-stream events where players can compete alongside their favourite gaming creators, take on challenges, and win real-world prizes provided by Sky Broadband.
Weekly highlights from the tournament will be shared across Guild Esports, Sky UK, and various influencer channels.
Ruby ‘RubyPlays’ Allenby, a professional Fortnite player and streamer with Guild Esports, will lead the campaign.
Additional promotion will come from gaming creators Sunpi, Tubbo, Archie, and LittleBunny, who together boast over 17 million subscribers across social media platforms.
"We are thrilled to partner with Sky Broadband on the Sky City launch in Fortnite,” said Jasmine Skee, chief executive of Guild Esports.
“With 85% of Fortnite players aged 18-35, this collaboration lets us engage with a key demographic in a new and exciting way.
“Young people spend almost double their time gaming over any other social channel. This is the new frontier of digital marketing, with active and engaged users having authentic brand experiences."
Sunny Bhurji, Sky Connectivity's marketing director, added: "I'm super excited about the launch of Sky City and the Speed Showdown activation as it once again demonstrates how Sky Broadband is essential to its gaming customers.
“It's a first-of-its-kind tournament that really brings streamers and their audiences together and is all powered by Sky Broadband."