Shares in Silver Bullet Data Services Group PLC (AIM:SBDS) rose 12% in early trading Wednesday, following the announcement of major new contracts and partnerships for its 4D AI technology, which helps advertisers target consumers.
The company secured a significant integration contract with one of the world's largest programmatic advertising platforms, enabling advertisers to run campaigns across multiple formats, including video and connected TV.
This platform, which handles $9.6 billion in ad spending annually, is growing rapidly and offers Silverbullet a substantial opportunity to capitalize on the expanding programmatic advertising market.
Additionally, Silverbullet launched 4D Mobile, a contextual targeting solution for privacy-first mobile advertising, through an integration with a leading mobile app advertising exchange that processes 10 billion ad requests daily.
These developments are expected to enhance 4D AI's technological capabilities, expand its distribution channels, and drive significant revenue growth, solidifying Silverbullet's position in the global digital advertising market.
In morning trading the stock was up 9.11p at 86.61p.