Wishpond Technologies Ltd. (TSX-V:WISH, OTCQX:WPNDF) has announced the launch of a new rewards distribution program through its Viral Loops product platform allowing customers to give referral rewards using Stripe Marketplace, Tremendous, and Sendoso.
The initiative is designed to increase average order value (AOV) and customer lifetime value (LTV), enhancing Wishpond's referral marketing capabilities and overall business offering.
Ali Tajskandar, chief executive of Wishpond, stated: "We are thrilled to announce the launch of our new rewards distribution program, made possible through successful integrations with Stripe, Tremendous, and Sendoso."
“These platform integrations represent a major milestone for Viral Loops, improving customer engagement and driving new growth for customers using the platform.
“One of our goals at Wishpond is to continuously enhance our offerings and the value we provide to our clients.
“We believe that these platform integrations will help us accomplish the aforementioned goal by significantly improving our referral marketing capabilities, providing Viral Loops customers with more diverse rewarding options for their marketing campaigns.”
The integration with Stripe Marketplace enables Viral Loops customers to offer Stripe credits or coupons as referral rewards.
Tremendous provides a range of payment options including prepaid credit cards, gift cards, and charity donations, thus enhancing referral reward options.
Sendoso's gifting automation platform allows businesses to engage with prospects, customers, and employees through personalized gifts and direct mail.
Viral Loops, a platform for creating and managing referral and word-of-mouth marketing programs, will offer this new rewards distribution program on its higher-tier plans.
To promote these integrations, Viral Loops and its partners may implement several marketing initiatives, including newsletters, a new product page, and social media posts.