Nevis Brands (CSE:NEVI, OTCQB:PSCBF) CEO John Kueber joined Proactive's Stephen Gunnion with details of the company’s licensing agreement with Stash House to produce and distribute its Major-branded cannabis beverages in New Jersey. He shared the excitement of expanding to New Jersey, marking it as its 11th state.
Kueber highlighted the existing partnership with Stash House, which has been successful in Missouri and Mississippi. Stash House will utilize Nevis Brands' formula and brand to produce and distribute their 100-milligram THC beverage to legal dispensaries.
Kueber also emphasized the importance of New Jersey’s market due to its proximity to major population centers like New York City. He discussed the initial production run expected in two months and the subsequent distribution upon state approval.
He also revealed that the deal would start with Major's three popular shot flavors and gradually expand the product range.
Additionally, Kueber provided an update on the regulatory approval process in Michigan, expressing optimism about entering the market before the end of the year despite the complex regulatory landscape.