Amazon.com Inc (NASDAQ:AMZN)'s two-day sale event for Prime members brought in a record $14.2 billion, up 11% year-over-year, according to an analysis by Adobe Analytics.
Popular items included back-to-school supplies and electronics, such as tablets, TVs and Bluetooth speakers, Adobe said.
The average order size was up to $57.97 this year, up from $54.05 during 2023’s event, an analysis by Numerator found.
“Shoppers purchased fewer big-ticket items than we’ve seen in past years, and fewer participants placed multiple orders throughout the sale, indicating a shift to more conscious shopping and a preference for saving over splurging,” Numerator analyst Amanda Schoenbauer said in a statement.
The eCommerce giant said the event was its “biggest-ever” but did not reveal a specific sales figure.
It said “millions more” Prime members shopped during the event than did so during Prime Day 2023 with the help of its AI-powered shopping assistant Rufus.
Popular brands during the sale were Sol de Janeiro, Apple, Dyson, and Ring, and small businesses, including TruSkin, ALOHA, Blueland, and Native Pet, Amazon said.
Other popular purchases were subscriptions, including for Amazon Music Unlimited, Kindle Unlimited, and Audible.