Eden Research PLC (AIM:EDEN, OTCQB:EDNSF) told investors it has appointed Daniel Mulas García as its new global product and marketing lead.
He brings experience in sustainable crop protection, having worked as a product manager, biosolutions & biocontrol for Sipcam Iberia for nearly a decade, the company noted.
At Sipcam, he was responsible for launching and managing innovative crop protection and nutrition products, contributing significantly to the success of Eden's Araw® biofungicide.
His role at Eden will involve ensuring that the company’s current and future products align with the needs of farmers in a changing regulatory and commercial landscape.
Garcia will also focus on maximizing revenue growth through the expansion of Eden's product portfolio.
"We are pleased to welcome Daniel to the Eden team after many years of working very successfully with him and his colleagues at Sipcam Iberia,” chief executive Sean Smith said in a statement.
“Daniel's appointment will not only help to strengthen our product and market knowledge, but also to expand our social media presence and use of new tools to identify and pursue emerging opportunities associated with regulatory change in our industry.
“[It] is a further demonstration of our strong intent to add to our team's commercial capabilities, supported by our stronger balance sheet following last Summer's fundraise and our increasing revenue as we continue to grow the company organically across various fronts.
“We look forward to Daniel's contributions and the opportunities that lie ahead."