Electric Guitar PLC (AIM:ELEG) said its subsidiary, 3radical, has partnered with Sophus3, a leader in automotive consumer engagement.
Sophus3 works with major automotive brands like Ford, Hyundai, and Volkswagen to analyse online car buyer behaviour and enhance sales through its SaaS platform, Engage.
3radical, known for gamification and audience engagement, offers its own SaaS platform, Voco, which helps companies generate first-party data.
The reseller partnership allows 3radical to provide Voco to automotive brands, leveraging the growing importance of first-party data in the industry.
Additionally, 3radical will utilise Sophus3's Engage platform to deliver tailored content that boosts sales.
Sophus3 plans to expand beyond the automotive sector using Voco to increase consumer engagement and first-party data generation.
"We are delighted to be collaborating with Sophus3, a leading consumer engagement technology provider in the automotive industry," said Electric Guitar CEO John Regan.
"As first-party data and audience engagement become increasingly important across all industries, we believe that the Voco and Engage platforms will complement each other and help brands engage more meaningfully with their audiences and convert more sales."