Robin Abeyesinhe, managing director of TCAT, a subsidiary of One Media iP Group PLC (AIM:OMIP), tells Proactive's Stephen Gunnion the company has extended the free trial period for its new TCAT Protect app to 14 days, followed by six months of free access to the Bronze plan.
The TCAT Protect app helps users manage their content and identify potentially infringing material across digital service providers (DSPs) worldwide. As Abeyesinhe explained, "it's a tool for effectively managing your content and seeing where it is available online." The extension aims to attract a broader audience, including solo artists, bands, and indie labels, through a parallel social media and PR campaign.
The Bronze plan, which follows the initial 14-day trial, allows users to upload up to ten tracks and provides substantial functionality without requiring credit card information. Abeyesinhe emphasised that this initiative helps demonstrate TCAT's value, encouraging users to eventually upgrade to the Silver and Gold plans.
The discussion also highlighted TCAT's unique fingerprinting technology, which identifies where tracks are available and flags potentially infringing content. This information helps rights holders take necessary actions to protect their work.
You can view a full demo of TCAT Protect here.