3radical, a subsidiary of Electric Guitar PLC (AIM:ELEG), has inked a collaboration deal with Digital Alchemy to enhance client acquisition and engagement.
3radical, known for its gamification and audience engagement solutions, will work with Digital Alchemy, a marketing automation consultancy in Asia-Pacific and North America.
This partnership aims to provide personalised marketing solutions, leveraging Digital Alchemy's expertise and technological partnerships with Salesforce, Adobe, SAS, Braze, and HCL.
Combining 3radical's platform, Voco, with Digital Alchemy's hyper-personalisation strategies, the plan is to increase engagement and gather valuable first-party data. This integration allows real-time data-driven marketing, enhancing customer engagement and retention.
Electric Guitar CEO John Regan said: "We are thrilled to be collaborating with Digital Alchemy.
"Its expertise in marketing automation, combined with its strategic partnerships, particularly in Asia-Pacific, enables us to offer even more powerful and engaging solutions to our clients.
"This collaboration marks an important step in our mission to build a global technology business focused on first-party data."