Tesco PLC (LSE:TSCO) has said it expects to benefit from a surge in sales over the summer with the Euro 2024 kicking off tonight.
Sales of beer, wine, picnic foods and BBQ essentials are expected to rocket during the football tournament.
Some 33 million crates of beer and 9 million packs of sausages have already been purchased in preparation for the Germany vs Scotland game tonight, according to industry figures.
“Scotland’s game against Germany this evening kicks off a great summer of sport," said Ken Murphy, Tesco's boss.
The supermarket will also offer free blood pressure checks to fans who find the tournament too stressful.
Shares in the UK's largest supermarket jumped close to 3% today after it reported more market share gains driven by volume growth in its food sales.
Meanwhile, Asda Stores Ltd said it estimates 14 million units of Budweiser will be sold while expecting to flog over 25,000 large-screen UHD TVs.
Marks and Spencer Group PLC (LSE:MKS) said customers were buying five times more Belgian beer than British, while sales of nibbles were up 15% ahead of the first kick-off.