Market researcher NIQ expects British supermarkets to benefit from the upcoming Euro 2024 football championship to be held in Germany from mid-June.
England and Scotland are both set to make an appearance in the tournament and with 45% of households reportedly planning on tuning in, snacks, drinks and booze sales could see a substantial lift.
NIQ said warm weather in May drove a 3.3% year-on-year sales uplift in the four weeks ending 18 May.
"It was the warm weather which helped to move the dial in terms of shopper spending at the UK supermarkets, more so than food inflation, which is expected to remain at around 3% for the next few months," Mike Watkins, NIQ’s UK head of retailer and business insight.