Red Bull has bought into Leeds United Football Club and through a new partnership will also be its primary shirt sponsor.
In its statement, Leeds United said the deal ‘brings in new commercial revenues as well as additional capital investment for a minority ownership stake that will further enable the club to compete on and off the pitch’.
The size of Red Bull’s equity investment in the club was not disclosed, nor was there detail regarding Leeds future ties to the Red Bull Football Group.
Unlike the Red Bull F1 team and the other football clubs in the so-called ‘Red Bull Football Group’ – ‘RB’ Leipzig, FC Red Bull Salzburg, and New York Red Bulls – Leeds United told its supporters that the new team up with Red Bull will not result in any change to the club’s name or logo.