Ocado Retail revealed it had won a deal with Getir, the delivery service group, allowing it to get in contact with its former clients after it decided to exit the UK last month.
Customers who had previously used Getir received emails from the online supermarket group urging them to try out Zoom by Ocado, the fast-paced delivery service, reports revealed.
In the email, shoppers were told Zoom offers “the same smart shopping experience” as Getir but comes with “five times the choice” as well as “the best of M&S”.
Users who switch to Zoom will receive a 25% discount on their first order.
Ocado Retail, the joint venture between Marks and Spencer Group PLC (LSE:MKS) and Ocado Group PLC (LSE:OCDO), also targeted Getir’s sister brand Gorillas, offering customers a 30% discount on their first shop and promising three months of three deliveries.
Turkey-based Getir revealed it was quitting all of its overseas markets including the UK last month as it looked to cut costs after spiralling losses and funding concerns.
Gemma McIver, head of Zoom at Ocado Retail, said: “As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.
“With a huge range of products, including M&S food, delivered in less than 60 minutes, we’re confident they’ll love the service.”
Ocado Retail is currently the centre of a dispute between its two owners over a bonus Ocado Group believes it deserves but M&S says would not be paid.
On Wednesday, M&S boss Stuart Machin doubled down on his company’s decision despite threats from Ocado to take legal action.