Burberry Group PLC's (LSE:BRBY) preliminary results next week come as the high-end fashion brand faces a fork in the road.
That’s what UBS analysts recently implied, pointing out that a sizable chunk of Burberry’s revenues are at stake if it wants to cut back on outlets as part of its brand elevation strategy.
Burberry shares are down more than 50% year-on-year as it struggles to find a purpose in the current fashion environment; stakeholders will be desperate to hear what's in store strategically to restore some of this lost value.
The group issued a profit warning at the start of the year, leading to numerous downgrades from investment analysts.
Put simply, things are tough for Burberry right now, setting an uneasy stake for the prelims due on 15 May.