Retail sales in the UK dropped 4.4% on a like-for-like basis in April from a year ago, far below expectations for a 1.6% growth and the worst reading since November 2019.
The British Retail Consortium said consumption was hit by wet weather and the early timing of easter, alongside persistent inflationary pressures and high borrowing costs.
Helen Dickinson, chief executive at the BRC, said: “Dismal weather and disappointing sales led to a depressing start to spring for retailers, even accounting for the change in timing of Easter.
“A dull, wet April dampened sales growth for clothing and footwear, especially outdoor sportswear, as well as DIY and garden furniture.”