Tesco PLC (LSE:TSCO) has redesigned its Clubcard Prices logo following a legal battle with Lidl over the design.
Some eight million logos will have to be changed in stores under the move, costing over £7 million, after Tesco was ordered last month to change the yellow circle branding.
Lidl had said the design infringed its own logo, featuring a yellow circle on a blue background, with Tesco’s branding now set to use a yellow rectangle.
New Tesco clubcard branding incoming. ???? Clubcard price now in blue background, yellow circle removed. Updated in the Tesco shopping app. pic.twitter.com/EmNjIn8vqR
— Store View (@Storeview) April 12, 2024
“As we start to roll out our new Clubcard Prices logo, we’re laser-focused on the fantastic offers for our Clubcard customers,” a Tesco spokesperson said.
The spokesperson added Tesco was “disappointed” with the ruling that said it used the design to create a price comparison with Lid, which was upheld in the Court of Appeal.
Tesco fell 1.5% to 281.90p on Tuesday.