Gucci has slotted in another piece of its turnaround plan with the appointment of veteran communication executive Stefano Cantino as deputy chief executive, after luring him away from Louis Vuitton.
Previously with Prada, Cantino is credited with raising the profit of Louis Vuitton with a series of A-lister events and museum-style exhibitions.
Owned by French group Kering, Gucci is undergoing a complete overhaul in a bid to reboot the brand’s image, collections and organisation after a recent slump in sales.
As well as Cantino, Gucci has appointed Sabato de Sarno as creative director, Jean-François Palus as chief executive and Kering deputy CEO Francesca Bellettinito to the board.
Sales fell by around 20% in its latest first quarter, the group said in an unscheduled trading update last month.