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FIVE at FIVE: Shell ex-boss backs London exit; retail sales impress; WPP hires Google AI; FTSE 100 down; Imperial Brands profits

1. Ex-Shell boss makes case for London exit

Van Beurden said he believes rivals listed in the US benefit from higher multiples, wider access to cash and a more welcoming investor community.

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2. March retail sales trounce forecasts thanks to early Easter spending

Early Easter sales helped drive food sales ahead of the long weekend, with analysts also suggesting a rebound in spending points to easing cost-of-living pressures.

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3. WPP employs Google’s Gemini AI to write, narrate ads

It’s a “groundbreaking new collaboration” according to WPP PLC (LSE:WPP), but news that the advertising giant has employed Google’s Gemini large-language artificial intelligence model to produce advertisements for its blue-chip client is sure to divide opinion.

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4. FTSE 100 Live

The FTSE 100 closed the day 8 points lower at 7,934.

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5. Imperial Brands boosts profits after hiking tobacco prices

Management says it is confident in meeting full-year guidance, which targets improvements to net revenues and aims to deliver a step-up in adjusted operating profit growth.

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