ARway.ai (CSE:ARWY, OTCQB:ARWYF) announced that it has entered into a paid partner deal with AVR Labs, a United Arab Emirates-based company specializing in extended reality (XR) technologies.
The company, which provides augmented reality (AR) experiences for indoor spaces, said that AVR Labs will be a recognized partner of the company in the Gulf Region and will implement its technology for various customer projects.
It noted this would increase its distribution channel, as AVR has more than 100 customer projects deployed in 20 countries. AVR’s clients include universities and government ministries.
Dubai-headquartered AVR is known for its expertise in AI, AR, and virtual reality (VR) technology, with its notable projects including the deployment of an augmented reality GPT that supports conversational interactions within AR environments called AR VIEWZ GPT.
ARway said the collaboration will integrate these AR GPTs into the ARway platform to enhance AR navigation experiences.
Accessible via a visual market scan, the avatars act like interactive tour guides to offer users personalized navigation assistance.
“This partnership marks a milestone in the evolution of AR navigation and interaction, setting a new standard for immersive technology applications in the Middle East and around the globe,” ARway said in a statement.
The two companies will showcase the transformative potential of combining ARway's navigation solutions with AVR Labs' technology at the World Future Energy Summit in Dubai.
AVR Labs will deploy AR indoor navigation enhanced with GPT-powered 3D/AR avatars to guide visitors around the event, which is being held from Aril 16 to 18.