itim Group PLC (AIM:ITIM) shares soared after announcing a new contract with fast fashion retail QUIZ clothing.
DIescribed as a five-year multi-million-pound deal, it marks the firm’s first foray into fast fashion via an ‘omnichannel retail platform’.
QUIZ clothing has some 73 stores and 274 concessions across the UK, and ITIM highlighted that it will use the company’s retail suite to drive omnichannel customer journeys, encompassing online, app, and in-store experiences.
"We are delighted to have been selected by Quiz to work with them to enhance and expand their omni-channel capabilities,” ITIM chief executive Ali Athar said in a statement.
“This important contract demonstrates the breadth and depth of our platform and our ability to add value in the highly customer-centric fashion sector."
ITIM also noted that it intends to rebrand its retail platform as ‘UNIFY’ to reflect the omnichannel offering that it says allows retailers to drive sales and profitability through “unified retailing”.
In London, ITIM shares climbed 6.5p or 30% to change hands at 28p each.