Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF) has appointed Pamela Glassman as its new chief revenue officer, operating from the firm’s New York office to drive an expansion into the United States.
Glassman brings digital media sales leadership, including key roles with senior management experience across ‘GenZennial’ digital lifestyle portfolios – she was previously at Bustle Digital Group, following its acquisition of The Zoe Report, a venture launched in 2009 with her sister, Rachel Zoe.
"Pamela's experience selling TikTok and Instagram inventory at a commercial scale is a crucial feature we sought in selecting our new CRO,” the company said.
“We create and package video inventory by broadcasting 100+ videos daily in repeatable formats, enabling us to offer video and distribution in novel ways, providing brands deep-funnel engagement with our audience at increasingly predictable rates.
“At the core of our strategy is predicting the performance of videos broadcast on our network, by observing the performative qualities of our channels to ensure we are in-tune with ever-changing social algorithms.
“Pamela and her team will shape our inventory distribution strategy, such that brands and agencies can purchase video plus distribution on our network via garden hose…or fire hose!"
It is anticipated that Glassman will drive innovation, foster long-term strategic partnerships, lead global revenue growth, develop a revolutionary Go-To-Market offering, and build out the US team at Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF).
"I am thrilled to be a part of Vertiqal Studios and lead revenue-growth initiatives," Glassman said in a statement.
"I look forward to joining the talented team for many reasons, but primarily because the company's strategy of owning and operating tentpole channels across TikTok, Instagram, and Snapchat creates a robust ecosystem that is perfectly positioned for brands seeking alignment with a highly engaged GenZennial audience at scale."