Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF) has announced a strategic partnership with consultancy firm BaD Mktg.
The company said it aims to enhance its branded content distribution by leveraging BaD Mktg’s expertise in strategic and creative thinking, content creation, storytelling and agile campaign execution.
BaD Mktg’s founders Ian Buck and Yotam Dor bring more than 35 years of experience across press relations, social media, influence marketing, advertising, events, community management, and film production, Vertiqal highlighted.
The partnership will be focused on creating predictable formats that scale the distribution of organic and branded content, enabling clients to engage with audiences programmatically, purchase a variety of viewer actions and outcomes beyond mere view count, and aim for deep-funnel engagement, it said.
"Vertiqal's 'walled garden' approach to channel ownership, combined with BaD Mktg's strategic and creative acumen, strengthens our digital inventory pipeline to our social viewers in North America, the UK, and Australia," Vertiqal CEO Jon Dwyer said in a statement.
"This partnership ensures that media buyers and brands have 24/7 access to real-time inventory on social platforms with guaranteed delivery, enhancing our digital offering structure and supporting Vertiqal's growth strategy."
BaD Mktg co-founder Yotam Dor added that the partnership was an exciting milestone for the company.
"It's about more than just combining forces with Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF); it's a shared vision of transforming the way brands connect with their audiences," Dor said.
"Our strategy is built on agility, creativity, and a deep understanding of what moves today's consumers. Together, we're not just addressing the challenges our clients face, we're anticipating them and ensuring they stay ahead in a game that's always changing."
Vertiqal Studios (TSX:VRTS, OTCQB:GAMGF) is a leading digital-channel network and video-production studio specializing in the creation and distribution of viral videos.