Super Bowl fans will have a new way to bet ahead of the NFL final in Las Vegas after Ladbrokes owner Entain PLC (LSE:ENT) penned a deal with Twitter/X.
BetMGM, Entain’s joint venture with MGM Resorts, signed a deal to become the exclusive partner of the social media platform.
X will be BetMGM’s “Live Odds” partner and is expected to provide access to the betting platform via its app.
Ahead of Sunday’s final between the Kansas City Chiefs and the San Francisco 49ers, users will now be able to check out the betting odds for NFL and college football, with other sports also in the pipeline.
As the partnership continues, X hinted at a future version which could make betting even easier to access.
Sports never sleep on @X. And now with @BetMGM, we'll bring fans on X even closer to the action to cheer and now bet on their favorite teams!! Let’s do this! pic.twitter.com/MFrzhKLE78
— Linda Yaccarino (@lindayaX) February 9, 2024