Animoca Brands Corporation Ltd subsidiary Animoca Brands Japan has partnered with HashPalette to support the global expansion of the Japanese Web3 gaming sector.
As part of the partnership, Animoca Brands will provide marketing support for the global expansion of HashPalette's game THE LAND ELF Crossing.
Animoca Brands Japan and HashPalette will collaborate on THE LAND, the metaverse blockchain game developed and published by HashPalette.
The partnership will also promote collaboration with the ecosystem that Animoca Brands is building through its portfolio companies and partners around the world and will foster various initiatives to bring THE LAND to overseas audiences.
Aim to become Japan's leading blockchain game
HashPalette founder, CEO and chairman of the board Seihaku Yoshida said: “We are very pleased to be partnering with Animoca Brands Japan and Animoca Brands, a leader in the global entertainment blockchain market.
“THE LAND ELF Crossing is the first blockchain game token IEO in Japan to be implemented on bitFlyer, one of the largest crypto asset exchange exchanges in Japan, with over 150,000 users already pre-registered.
“We expect that this partnership will be the starting point for THE LAND, which aims to become Japan's leading blockchain game, to be enjoyed by many users around the world.”