Another streaming service will soon be added to the pile when The Walt Disney Company (NYSE:DIS)’s ESPN, Fox Corp (NASDAQ:FOXA) and Warner Bros Discovery Inc (NASDAQ:WBD) jointly launch a yet-to-be-name sports streaming platform.
Viewers will have access to the breadth of sports content owned by the three media giants, including FIFA World Cup, Formula 1, NFL, PGA, UFC, NBA Major League Baseball (MLB) and other major events on the sporting calendar, including college sport.
Subscribers to the new sports mega-streamer will have access to the gamut of sports networks operated by ESPN, Fox and Warner, including all ESPN channels, FOX, FS1, FS2, BTN, TNT and TruTV.
Disney boss Bob Iger called the project "a major win for sports fans, and an important step forward for the media business".
“This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other industry leaders as part of a differentiated sports-centric service,” he added.
The joint venture hopes to recapture the portion of the market turning away from broadcast television in favour of streaming platforms.
However, the atomisation of content across dozens of streaming apps presents the end user with a dizzying array of options, making for a challenging attention economy for what Iger called a “differentiated sports-centric service”.
Pricing for the standalone app has yet to be disclosed.