YouGov PLC (AIM:YOU) on Friday said it is confident of meeting market expectations despite a slow first quarter.
The London-based research and data analytics group said in the six months ended 31 January 2024 trading was “resilient”, despite the continued challenging macro-economic environment.
It said sales cycles are longer but that sales momentum, after a slow first quarter, significantly accelerated in the second quarter.
Encouragingly, the firm said it continues to see sales momentum in the technology sector, while some other sectors have been “more challenging”.
Performance has been driven by stable demand in its Data Products and Research divisions, while discretionary spend continues to be impacted by general market softness.
It said it has delivered revenue growth in the business on a like-for-like basis, and that reported revenue for the first half will be strong, although it gave no specific numbers.
YouGov said the recently acquired Consumer Panel Services of GfK has been trading ahead of expectations since the acquisition announcement in July 2023.
The firm will release half-year results on 26 March.