Guild Esports PLC (LSE:GILD, OTCQB:GULDF) has announced the appointment of Glynn Jones as director of agency partnerships for Guild Studios, the company's in-house production and creative division.
A seasoned media professional with over 13 years of experience working both the agency and client side across the digital industry, Jones most recently served as Snapchat’s UK agency partnerships lead.
At Snap, he managed commercial partnerships with major agency holding companies and identified new revenue opportunities by onboarding new brands as well as scaling existing advertisers.
This bolstered his knowledge of Gen Z audience trends, which is an important demographic for Guild.
He also comes with additional advertising and client management experience from his previous roles as the social advertising director at communications agency Manning Gottlieb OMD and as social media manager at media network group Starcom, where he led award-winning digital campaigns for clients including PlayStation, Sony Music, Starbucks, Samsung International and P&G.
"I'd like to extend a warm welcome to Glynn as he joins the Guild family,” said chief executive Jasmine Skee. “Glynn joins us at a time of great momentum for Guild Studios, as we look to build on the success of reaching our $1.1 million revenue milestone last year.”
Skee added: “His experience in digital marketing and media sales garnered over his 13-year career across advertising, marketing and social media will make him a great asset to Guild Studios as we identify new ways to engage Gen Z authentically."