Bridgeline Digital Inc (NASDAQ:BLIN) announced that home improvement retailer Max Warehouse has selected Bridgeline's AI-powered search technology, HawkSearch, to implement into the retailer’s online shopping website.
The marketing technology software company said HawkSearch is expected to improve Max Warehouse's online revenue by providing customers with a more personalized shopping experience that allows for image, concept, and keyword search so customers can easily find the products they want to buy.
"Our collaboration with Max Warehouse reflects our commitment to delivering high-quality online experiences," Bridgeline Digital CEO Ari Kahn said in a statement.
"HawkSearch's personalized and expanded search capabilities are essential in providing the sophisticated and seamless shopping journey that online consumers expect from retailers in this new era of eCommerce," he added.
Bridgeline noted that Max Warehouse customers will be able to take a photo of products with their cell phone and the site will return similar products to purchase.
It added the customers will also be able to find products by simply describing them if they do not know the name of a product.
Bridgeline Digital helps companies grow online revenue by increasing traffic, conversion rates, and average order value.