Majestic Wine is toasting its most successful Christmas season in its 43-year history, with over 60,000 new customers joining the chain.
During the eight weeks leading to Christmas Day, total sales surged by 8.1%, and the demand for its premium fine wines rose 13%.
The boost in sales was complemented by the opening of six new stores in the past year and the robust performance from Majestic Commercial, its business-to-business arm.
While Majestic Wine boasts 208 stores in its portfolio, it was quick to praise its commercial division for playing a crucial role in supporting 2,300 pubs, restaurants, and hospitality venues across the country.
Majestic experienced its busiest trading day ever on the last Friday before Christmas.
John Colley, the boss of Majestic, said it was a "sparkling Christmas" despite the wider sector backdrop having painted a bleaker picture of the industry's outlook.
Colley understands headwinds will persist in 2024 due to rising living costs, but remains confident that Majestic can contend, pointing to the company’s strong balance sheet and desire to invest in growth.
In addition to the six new store openings last year, Majestic plans to launch approximately one new store per month in the coming years.