YouGov PLC (AIM:YOU), the market research and data analytics specialist, has expanded its data capabilities by acquiring KnowledgeHound, a US-based survey data management company for an unspecified sum.
This strategic move enhances YouGov's existing survey analytics platform, YouGov Crunch, catering to the complex data needs of major brands.
KnowledgeHound, established in 2014 and headquartered in Chicago, specialises in a SaaS-based, search-driven analytics platform.
It integrates structured data from various systems, offering brands, especially Fortune 500 companies in sectors like FMCG, pharmaceuticals, technology, insurance and media, tools to maximize the value of consumer data.
The integration of KnowledgeHound's enterprise survey data analysis and visualisation with YouGov Crunch will offer comprehensive insights into complex survey data, improving data discovery, integration and report production for brands.